Mar 12, 2026
At SR we've noticed a growing interest in AI fashion models and their potential impact on the modelling industry, prompting us to address this topic. In response, we've also implemented a new clause to ensure the protection of our SR models.
AI FASHION
Aura
Recent
Innovation
Big brands like Valentino and Levi’s are leading the way with the introduction of digital AI models within their campaigns, capable of embodying various body types, ages, sizes, and skin tones. As a forward-thinking commercial modelling agency committed to inclusivity, we recognise the importance of staying ahead of emerging technologies that may affect our models in the future.
Revolution
While AI may still be unfamiliar territory for many, it’s projected to grow over the next five years across many industries, including modelling, which underscores the necessity of our proactive approach.
Evolution
WHAT ARE AI FASHION MODELS & INFLUENCERS?
Digital models and influencers are starting to take the fashion industry by storm, with some AI influencers even being signed by traditional modelling agencies. But what are they? AI fashion models are digital models that have been designed using artificial intelligence technology. This technology allows you to design the appearance, style and even the movement of the fashion model that you are creating.
One of the most popular AI models is Miquela Sousa, a 19-year-old Brazilian-American influencer created by AI. Miquela quickly shot to fame by gaining over 2.6 million followers on Instagram and has now collaborated with some of the world’s biggest luxury brands such as Givenchy and Prada. The AI model has even been featured in a Calvin Klein campaign with real-life supermodel, Bella Hadid.
